Fast Fashion

The “Fast Fashion. The Dark Side of Fashion” exhibition illustrates the backgrounds of the globalised production of fashion. It deals with production mechanisms, with economic and social aspects, but also with environmental issues.
The term “fast fashion” denotes a corporate strategy which aims to bring new fashion into the shops at ever shorter intervals. Classic fashion segments such as haute couture, ready-to-wear and medium-priced off-the-peg clothes limit themselves to two collections a year, whereas cheap labels launch up to twelve collections within the same period of time. (more…)